ABOUTPete Birkeland has been a writing partner on books with authors Brad Feld, David Cohen, Matt Blumberg, Mahendra Ramsinghani, Jacques Benkoski, Claudia Reuter, Rory Verrett, and many others. He has worked on topics in entrepreneurship, startups, venture capital, venture debt, executive recruiting, crypto, and franchising. He was named “One of the Top 10 Minds in Small Business” by Fortune Magazine and has published books with Wiley, the University of Chicago Press and self-publishing platforms. He has a Ph.D. in economic sociology from the University of Chicago. In 2025 he relocated with his family from Colorado to his childhood home in Minnesota where he continues to write books and collaborate with authors.
AVAILABLE WRITING SERVICESAs a writing partner and coach I customize my work to each writer’s needs and objectives. Some options include:
Collaborating on a full manuscript, from initial ideas to a complete book
Reworking, revising, or completing a book in progress
Shepherding a completed book to either a self-published platform or traditional publisher
Generating a PR and marketing campaign for a pre-published or published book
If you’d like to inquire about availability and pricing or want to learn more about process and timing, please see the email form below.
Below are the books I have collaborated on, primarily since 2019. If you would like a list of short-form work--articles and blog posts--please indicate that in the contact form below.
ETCETERAThis page is a repository of ideas and seminars I’m working on, including future articles and where to find them. Check back periodically to see when things are published, or fill out the contact form and I’ll let you know.
ARTICLES ON FRANCHISING
Could You Franchise Your Startup? with Mike Webster, Joe Caruso, and Ned Lyerly
Is Franchising Right For You? with John Francis
Take Control of Your Franchise Search: Tips on Finding the Right Franchise For You with John Francis
FEATURED AUTHORS AND BOOKS
Startup CEO with Matt Blumberg
The Market Entry Strategy with Jacques Benkoski
Venture Debt Deals with Marshall Hawks
ONLINE COURSE
DO YOU WANT TO BECOME A BETTER WRITER?
On my first day as the Senior Writer for Techstars I slacked everyone in the company about a writing course I wanted to create. I was hoping to get interest from a dozen people out of the 200+ that worked there; instead, I got responses from 150 people. They wanted to learn how to write more concisely, with more persuasion and impact.
But before I had a chance to create the course the pandemic hit, and Techstars Press was dismantled. And then AI happened. I thought, well, no one is going to want to learn how to write better because everyone will use AI. I was wrong about that. A lot of people want to become better at writing, to express their own ideas in their own way. Others can’t rely on AI for every written word because of restrictions around liability, compliance, regulation, or IP. In some cases, people can’t use AI at all because their organization works with sensitive data. And if you want to write and publish a book or an academic journal article, don’t even think of using AI.
Writing involves critical thinking and clear communication, and those two skills can’t be replaced by AI. Even if AI could think critically, judgement by a real person is still needed to ensure that the tone, readability, and strategic messaging is what the writer wants.
If you are someone who doesn’t want to use AI, or you are prevented or restricted from using AI, or if you want to learn how to write concise, impactful content, let me know in the contact form and I’ll keep you updated when the course is live. It’s a two-part asynchronous course with the first part focused on clarity, style, and persuasion and the second part focused on leveraging AI.
Complete course coming in Q4, 2025
ONLINE SEMINAR
Write, Publish, and Promote Your Own Book: Tips and tactics for creating a book--fast and with a high ROI
The publishing industry is like no other and if you're a first-time author, chances are that you will be at a disadvantage with either a traditional publisher, or a self-publishing platform. This seminar covers the current state of publishing and provides first-time authors and others with the understanding they need to profitably publish their book. Common questions that I cover include:
What are the pros and cons of being self-published or traditionally published?
Do I need an agent and if I do, how do I find one?
What is the structure of a book proposal?
How long does it take from signing a contract to published book?
What is an advance and how much should I expect?
What royalty should I expect and when do I get paid?
What rights do I give up with a traditional publisher?
How much control do I have over my own cover and title?
What are the best self-publishing platforms and how do they work?
What marketing and promotion should I expect from a traditional publisher?
Today there are more options than ever to get your book into print, digital, and audio formats...which complicates things for authors. This seminar will clarify the nuances of publishing and provide authors with the understanding they need to make the best choice for them.
If you're interested in book publishing, let me know in the contact form below
If you are interested in connecting with me on a book project or would like more information on either the publishing or writing seminar, please fill out this form to inquire about availability/pricing.
We usually respond within two hours; often much sooner!