ABOUTPete Birkeland has been a writing partner on books with authors Brad Feld, David Cohen, Matt Blumberg, Mahendra Ramsinghani, Jacques Benkoski, Claudia Reuter, Rory Verrett, and many others. He has worked on topics in entrepreneurship, startups, venture capital, venture debt, executive recruiting, crypto, and franchising. He was named “One of the Top 10 Minds in Small Business” by Fortune Magazine and has published books with Wiley, the University of Chicago Press and self-publishing platforms. He has a Ph.D. in economic sociology from the University of Chicago. In 2025 he relocated with his family from Colorado to his childhood home in Minnesota where he continues to write books and collaborate with authors.

HOW I WORK WITH AUTHORSI work with business authors in two ways, depending on where you are in your book journey:
Writing Partnership
For authors starting from an idea or early outline, I partner with you through structured conversations that extract your expertise and translate it into clear, readable prose. You bring the ideas and examples; I bring the writing craft and narrative flow. Timeline: 3-4 months to complete manuscript.
Developmental Editing
For authors who have written a draft but need structural guidance, I provide comprehensive feedback on organization, clarity, narrative flow, and how effectively your book serves its intended audience. This includes written editorial assessment and revision recommendations.
Publishing & Strategy
Whether you choose traditional publishing or self-publishing, I can guide you through the decision and help position your manuscript for success. I work directly with traditional publishers (no agent required) and can navigate self-publishing platforms for authors who want more control and higher ROI.
If you’d like to inquire about availability and pricing or want to learn more about process and timing, please see the email form below.
Below are the books I have collaborated on, primarily since 2019. If you would like a list of short-form work--articles and blog posts--please indicate that in the contact form below.

ETCETERAThis page features current projects, upcoming courses, and recent publications. Sign up via the contact form to be notified when new content goes live.
ARTICLES ON FRANCHISING (with John Francis)
• Could You Franchise Your Startup?
• Is Franchising Right For You?
• Take Control of Your Franchise Search: Tips on Finding the Right Franchise For You
FEATURED AUTHORS AND BOOKS
Recent collaborations:
• Startup CEO with Matt Blumberg
• The Market Entry Strategy with Jacques Benkoski
• Venture Debt Deals with Marshall Hawks
ONLINE COURSE: WRITE WITH CLARITY AND IMPACT
On my first day as the Senior Writer for Techstars I slacked everyone in the company about a writing course I wanted to create. I was hoping to get interest from a dozen people out of the 200+ that worked there; instead, I got responses from 150 people. They wanted to learn how to write more concisely, with more persuasion and impact.
But before I had a chance to create the course the pandemic hit, and Techstars Press was dismantled. And then AI happened. I thought, no one will want to learn how to write better now because everyone will use AI.
I was wrong about that.
A lot of people want to become better at writing, to express their own ideas in their own way. Others can’t rely on AI for every written word because of restrictions around liability, compliance, regulation, or IP. In some cases, people can’t use AI at all because their organization works with sensitive data. And if you want to write and publish a book or an academic journal article, don’t even think of using AI.
Who this course is for:
• Professionals in regulated industries (finance, legal, healthcare) where AI use is restricted
• Authors preparing manuscripts or academic journal articles
• Anyone wanting to improve critical thinking and communication skills
What you'll learn:
• Part 1: Clarity, style, and persuasive writing
• Part 2: Leveraging AI tools effectively (when appropriate)
Writing involves critical thinking and clear communication, and those two skills can’t be replaced by AI. Even if AI could think critically, judgement by a real person is still needed to ensure that the tone, readability, and strategic messaging is what the writer wants.
Launch:Q1 2026
Interested? Use the contact form below to be notified when enrollment opens.
ONLINE SEMINAR: WRITE, PUBLISH, AND PROMOTE YOUR OWN BOOK
The publishing industry has more options than ever—which means more complexity for first-time authors. This seminar clarifies the nuances of traditional vs. self-publishing so you can make informed decisions about your book.
Topics covered:
• What are the pros and cons of being self-published or traditionally published?
• Do I need an agent and if I do, how do I find one?
• What is the structure of a book proposal?
• How long does it take from signing a contract to published book?
• What is an advance and how much should I expect?
• What royalty should I expect and when do I get paid?
• What rights do I give up with a traditional publisher?
• How much control do I have over my own cover and title?
• What are the best self-publishing platforms and how do they work?
• What marketing and promotion should I expect from a traditional publisher?
Today there are more options than ever to get your book into print, digital, and audio formats...which complicates things for authors. This seminar will clarify the nuances of publishing and provide authors with the understanding they need to make the best choice for them.
If you're interested in book publishing, let me know in the contact form below

If you are interested in connecting with me on a book project or would like more information on either the publishing or writing seminar, please fill out this form to inquire about availability/pricing.
Interested in a quick conversation? Click the link to my calendar.

We usually respond within two hours; often much sooner!